An Essential Guide to SWOT Analysis

I’ve just been contacted by Jackson Hille who, in collaboration with his colleague Justine Gomer from The University of California, Berkley, has produced ‘An Essential Guide to SWOT Analysis’.

I endorse their view that the guide is more thorough, up to date, and user friendly than any other existing SWOT Analysis guide. In the guide, there are SWOT and TOWS templates for readers to immediately put our analysis and their ideas into action, and there are also SWOT Analysis examples for every sector of the economy, including one of Uber and DreamWorks.

The guide can be found at …


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